Video of the week: Runner

From BLR_VFX’s vimeo site:

Exploit yourself is a Spec commercial inspired by NIKE.

Directed by Carl Erik Rinsch, Expliot yourself talks about your own limits. The commercial was produced in Big Lazy Robot Visual Effects studio from february to may.

Our wish was to show off the nerve and spark and freshness of the city with the strength and power of modern sport competition, all in a whole 3d environment.

‘Exploit Yourself’ talks about pushing your limits just for the sake of it.

Who said life at the city was placid?

The Runner -Exploit yourself- from BLR_VFX on Vimeo.

Personally I love how they combined the concepts of parkour and technology in this video. It’s as though you need to be a robot to have the agility and strength necessary to be do the moves you see.

I also find interesting that they never show the runner’s face. For me it adds a sense of mystery. It makes you ask questions like: who is the robot running from? Or if whether or not the runner is even a robot or maybe a cyborg? Actually the making-of video has sketches that show it’s face (robot face for all intents and purposes), but still the question of who is this character is still there.